Create an Official Facebook Page

Published: 01st June 2010
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You may have a Personal Facebook Profile and even belong to a few Facebook Groups, but do you have a Facebook Fan Page for your business? If not, you're missing out on a beneficial marketing tool. Today I want to share with you a great way to use Facebook for business: by creating an Official Facebook Page, also known as a Fan Page.

But before I divulge the details about Facebook Pages, including how and why you should set one up, you may be asking yourself if adding Facebook to your marketing strategy is even worth it...

Should I really pay attention to Facebook? Yes! Absolutely yes! Here are some important facts about Facebook that clearly indicate its importance and potential impact on your small business:

  • Facebook has over 400 million active users, half of which log on each day, and spend approximately 55 minutes on the site.
  • An average Facebook user is connected to 60 different things (e.g., pages, groups, events) and has approximately 130 friends-this fact alone means your business can get big time viral exposure.
  • Users share over 25 billion items of interest each and every month (e.g., things like websites, videos, news stories, blogs, etc.)
  • Women over 55 years old are the fastest growing group of users and the average user is 35.

These facts and demographics indicate your business belongs on Facebook. A fantastic way to get started is by setting up an Official Facebook Page.

The Significance of Creating a Facebook Page. The most significant difference between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a page. This means it's yet another opportunity for you and your business to rank highly by people looking for you, your product, or your service-it has SEO value. Additionally, people don't have to sign up with Facebook to see your page-the barrier to entry is eliminated because it's public content.

Even though Facebook places limits of one personal profile per person with a limited number of friends (5,000), you are able to garner an unlimited fan base by designing multiple official pages. An additional benefit is the ability to send a message to all of your fans at once when you have a Facebook Page (versus a few people at once on your personal profile). When you send out your message you can even target a highly specific niche of customers, which can be really powerful (e.g., fans in a certain state or city, fans of a certain age, or just your female or just your male fans).

And as I mentioned earlier, Facebook has viral potential. Posts that show up on the wall of your Official Page will appear in the News Feed of all your fans' personal profile pages. This is important because on average, each person on Facebook has 130 friends-which means 130 more people X the number of fans can view your content.

Groups are also prevalent on Facebook, just keep in mind that Groups aren't indexed by the search engines and aren't public. If you want to set up a Group, I recommend you first create an Offical Page for your business, and then set up a Group as a subpart of your Page.

Tips for Setting Up Your Official Facebook Page. Establishing a Facebook Page for your business is simple! Click on "Create a Page" at the bottom of Facebook's homepage. Next, you'll either sign into your Facebook account or create a new one.

When setting up your Fan Page, keep in mind these success tips:

  • Don't publish until you're ready-work on designing it before you go "live."
  • Suggest it to friends in your target market (versus suggesting it to ALL of your friends).
  • Make it keyword rich - SEO rules apply.
  • Interact and engage; start discussions, ask questions, get to know your fans.
  • Give fans something special-an incentive to become a fan. Maybe this is a coupon code, special discount, free gift, etc.
  • Add in applications that let you connect your blog and Twitter feed (I use Involver on one of my Fan Pages).
  • Share relevant content on a regular basis-even content that's not your own.
  • Don't forget to build your list! Add an opt-in box for a free gift directly to your Facebook Page with an application like Static FBML, which lets you add custom HTML to any of your pages.

Creating a Facebook Page is just one way to utilize Facebook for your business. Looking for other ideas and training on how to monetize Facebook? In a complimentary 76-minute webinar on Facebook Monetization you'll learn 8 specific action steps and marketing tactics you can implement immediately to begin monetizing Facebook in as little as 15-20 minutes a day. This was a MAXED-OUT webinar and now it is part of a training archive in a paid membership site, but Ashley Acker, Ph.D. is giving you instant access for free! Click here to access the webinar and create your Facebook Monetization Blueprint.

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